Dum Dum Girls - Jail La La

What this video is

Released in early 2010 as the lead single from Dum Dum Girls' Sub Pop debut I Will Be, 'Jail La La' crystallized a specific moment in the American underground when lo-fi, girl-group-influenced garage pop was achieving mainstream critical recognition without abandoning its DIY ethics. The band had been operating since 2008 through small labels (Zoo Music, Captured Tracks, HoZac) before signing to Sub Pop in July…

Why it matters

Represents a definitive visual document of the 2010 Sub Pop lo-fi indie revival, synthesizing girl-group nostalgia, exploitation film iconography, and experimental analog film aesthetics into a coherent music video language. The video's approach influenced subsequent DIY-adjacent music video…

The director

Christin Turner (b. 1985, USA) is a Berlin-based artist and filmmaker. She holds an MFA from the University of Colorado at Boulder, where she studied transcendental cinema and analog filmmaking, and a BA from the University of California San Diego with…