Dum Dum Girls - Lord Knows

What this video is

Released September 24, 2012, as the lead single from the EP 'End of Daze' (Sub Pop), 'Lord Knows' arrived at a moment when the Dum Dum Girls were completing an aesthetic evolution from lo-fi pop-punk into lush, shoegaze-informed dream pop. Pitchfork awarded the track 'Best New Track' and the EP 'Best New Music.' The video's invocation of Vestal Virgin mythology — sacred fire, ritual chastity, entombment as…

Why it matters

A landmark artifact of the early-2010s dream-pop / shoegaze revival, the video fuses ancient Roman ceremonial imagery with the reverb-drenched sonic palette of the Dum Dum Girls' mature period. Its extreme visual darkness, slow editorial rhythm, and allegorical narrative elevated music video…

The director

Christin Turner (b. 1985, USA) is a filmmaker and artist based in Berlin, Germany since 2018. She holds an MFA from the University of Colorado at Boulder — studying transcendental cinema — and a BA from the University of California San Diego. Her use of…