Dum Dum Girls - He Gets Me High

What this video is

Released March 29, 2011 on Sub Pop Records, this video arrives at the apex of the early-2010s indie lo-fi revival, a moment when Pitchfork, Stereogum, and blog culture functioned as primary tastemaking infrastructure. Dum Dum Girls occupied a distinctive niche — fusing 1960s girl-group melodicism with noise-pop guitar fuzz and a cinematic, melancholic affect — that distinguished them from contemporaries like Best…

Why it matters

A primary document of Sub Pop's early-2010s indie noise-pop moment, bridging girl-group pop heritage with shoegaze texture and lo-fi production values. The video codifies the visual grammar of the neo-girl-group aesthetic: monochromatic costuming, high-contrast tungsten lighting, and restrained…

The director

Christin Turner (b. 1985, USA) is an experimental filmmaker, director, editor, and colorist based in Berlin since 2018. She holds an MFA from the University of Colorado at Boulder (transcendental cinema, analog filmmaking) and a BA from UC San Diego (essay…