Dum Dum Girls - Lost Boys And Girls Club

What this video is

Released October 31, 2013 as the lead single from Too True (Sub Pop, Jan. 28, 2014), the video arrived at a pivotal moment in indie rock's embrace of high-fashion corporate co-sponsorship, being the inaugural video in H&M Life's artist video initiative. Aesthetically, it reflects the broader 2013 trend of dream-pop and shoegaze-inflected indie bands — heavily influenced by Siouxsie and the Banshees, Blondie, and…

Why it matters

A landmark video in the early-2010s dream-pop/shoegaze revival, 'Lost Boys and Girls Club' exemplifies the genre's visual shift from lo-fi bedroom aesthetics (Dum Dum Girls' own earlier identity) toward high-concept, fashion-adjacent surrealism. Directed by Cody Critcheloe, it also documents the…

The director

Cody Critcheloe is an American director, photographer, visual artist, and musician, known for his provocative and visually daring work across music videos and photography. He is the founder and creative force behind the music/visual project SSION (pronounced…