Daniel Martin Moore - In the Cool of the Day

What this video is

Released January 18, 2011 on Sub Pop Records, 'In the Cool of the Day' represents Daniel Martin Moore's deliberate turn toward American sacred music. The album — and by extension its music videos — emerged from an unplanned studio session at Cincinnati's WVXU radio station, where Moore encountered a 9-foot Steinway formerly used by the Cincinnati Symphony Orchestra, sparking an album of reinterpreted gospel hymns…

Why it matters

Represents a significant document of the 2010s indie-folk gospel revival, in which critically recognized independent labels (here Sub Pop) legitimized Appalachian sacred music for secular audiences. The video's radical formal minimalism — one unbroken shot, near-zero motion, no narrative conceit —…