Mudhoney - I Like It Small

What this video is

Released April 2, 2013, the same day as Mudhoney's ninth album Vanishing Point on Sub Pop — coinciding with Sub Pop's 25th anniversary celebrations. The video arrives as a self-aware artifact from one of Seattle's founding grunge bands, who were widely considered the most likely to break big before the post-Nevermind major-label wave elevated Nirvana, Soundgarden, Alice in Chains, and Pearl Jam past them. The song…

Why it matters

A defining document of Sub Pop's 25th-anniversary moment and grunge legacy culture in the early 2010s. The video's uncompromising single-take performance format is a formal embodiment of indie anti-commercialism, making it valuable as a case study in how post-grunge artists deployed aesthetics as…

The director

Lifelong Seattle-based filmmaker and music video director who came of age in the city's grunge-era underground scene, originally directing videos for local bands. He took courses at the Seattle Film Institute and worked at Alpha Cine Labs, Seattle's last…