Yuno - Somebody

What this video is

Released January 26, 2021, 'Somebody' arrived during peak global COVID-19 lockdown, when bedroom isolation had become a universal cultural condition. Yuno — born to Jamaican-heritage parents from the UK and raised in Jacksonville, Florida — channeled the pandemic's enforced domestic confinement into a deliberate echo of his teenage loner years. The video's spare bedroom setting and rose imagery literalize this dual…

Why it matters

A landmark example of early-2020s emo-pop hybridity on an indie imprint, 'Somebody' demonstrates how Sub Pop expanded its roster into genre-fluid territory. The track's fusion of pop-punk guitar, trap 808s, and reggae-inflected rhythm — produced remotely between New York and New Orleans — reflects…

The director

Jordanna Koffsky is a music video director and photographer confirmed to have directed and edited the official video for Yuno's 'Somebody' (2021), released on Sub Pop Records. Her photo credit also appears in press coverage of the release.