Yuno - Fall In Love

What this video is

Released July 2018 via Sub Pop Records, 'Fall In Love' is the lead visual from Yuno's debut EP Moodie — a six-song self-written, performed, and produced record that marked a landmark moment for the bedroom pop genre's crossover into institutional indie infrastructure. The pairing of Yuno's lo-fi emotional songwriting with Mikey Alfred's Illegal Civilization visual language created a rare intersection of…

Why it matters

A defining visual artifact of the 2018 bedroom pop wave, 'Fall In Love' demonstrates the aesthetic convergence of DIY self-production, Sub Pop institutional support, and skate-culture creative direction. The video's restrained realism and slow editorial rhythm established a template for…

The director

Mikey Alfred (b. February 24, 1995, North Hollywood, CA) is the founder of skate brand and creative collective Illegal Civilization, which he launched at age 12. He rose as a videographer in LA's skate and hip-hop scenes, working with Tyler, The Creator,…