DEBBY FRIDAY - I GOT IT FEAT. UÑAS

What this video is

Released February 1, 2023 as the second single from GOOD LUCK (Sub Pop), 'I GOT IT' arrives at a cultural inflection point where queer, Black, and diaspora artists from Canada's underground electronic scenes were achieving unprecedented mainstream indie recognition. Debby Friday — Nigerian-born and shaped by Montreal-to-Vancouver-to-Toronto migrations — channels the emancipatory power of nightlife as both subject…

Why it matters

A landmark artefact of 2020s post-industrial club music, 'I GOT IT' situates itself at the intersection of acid house, industrial rap, and hyperpop. Its self-directed, ultra-rapid-cut video codifies a visual grammar for underground club-music promotion — dispensing with narrative in favour of pure…

The director

Debby Friday is a Nigerian-born, Toronto-based artist whose work spans music, performance, and visual media. She self-directed the 'I GOT IT' video and co-directed the accompanying GOOD LUCK short film with Nathan De Paz Habib. Her debut album GOOD LUCK (Sub…