CHAI - HERO JOURNEY feat. Superorganism - Official Music Video

What this video is

Released July 6–8, 2022, 'HERO JOURNEY' sits at the intersection of two indie-label worlds: Sub Pop (CHAI) and Domino (Superorganism), signaling a moment when Japanese indie-punk acts had fully broken into Western alternative circuits. CHAI's 'pinkish punk' philosophy — celebrating ordinariness and rejecting conventional beauty standards — merged with Superorganism's maximalist, internet-native pop sensibility. The…

Why it matters

A landmark moment in J-indie's Western crossover, 'HERO JOURNEY' demonstrates how Japanese indie-punk acts could operate fluently within Western indie infrastructure (Sub Pop) while retaining distinct cultural identity. The 16-bit animated video format echoes a lineage from early Gorillaz through…

The director

New Zealand-born, London-based animator and creative director. A member and in-house visual artist of Superorganism, Strange built his career creating mixed-media and animated music videos. Represented by Blinkink, he has directed videos for Gorillaz,…