CHAI - Nobody Knows We Are Fun - Official Music Video

What this video is

Released March 31, 2021 during the global pandemic period, 'Nobody Knows We Are Fun' captures CHAI's creative pivot toward introspective, home-influenced songwriting after COVID-19 forced a halt to touring. The song was inspired by the 2019 film Booksmart, with bassist-lyricist YUUKI drawing a direct parallel between the film's protagonists' underestimated energy and CHAI's own experience of being overlooked. As…

Why it matters

As a flagship single from WINK, CHAI's Sub Pop debut, this video marks a documented genre pivot from the band's earlier maximalist dance-punk toward subtler, R&B and hip-hop-influenced indie pop. The video's cinematic restraint visually mirrors that sonic shift, making it a significant artifact of…

The director

Hideto Hotta is a Japanese music video director and editor, confirmed as both director and editor of CHAI's 'Nobody Knows We Are Fun' (2021). His work on this video is credited across Sub Pop Records, IMVDb, Stereogum, and Popnable, demonstrating involvement…