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Frankie Cosmos - Being Alive

2018 · Post-Bedroom-Pop Indie Formalization (2016–2019) · music video
Frankie Cosmos - Being Alive music video
2018Post-Bedroom-Pop Indie Formalization (2016–2019)Indie Bedroom-Pop Mainstreaming / DIY Indie Rock (2014–2019)Dir. Daniel Martin

What this video is

Released February 8, 2018, 'Being Alive' was the second single from Frankie Cosmos' album Vessel (Sub Pop, March 30, 2018), the band's first for the iconic Seattle indie label. The song itself had roots in Greta Kline's prolific self-released back catalog, first appearing on the 2014 cassette Affirms Glinting before being reimagined as a full-band arrangement. The video reflects the particular cultural moment of…

Why it matters

The video is a primary document of the bedroom-pop-to-indie-rock formalization wave of 2016–2019, illustrating how artists from the Bandcamp DIY generation navigated the aesthetics of scale — bigger label, bigger tours — without abandoning the intimate, handcrafted visual language of their…

The director

Daniel Martin is a director credited across multiple music press outlets (Sub Pop, SPIN, Stereogum, Under the Radar, Northern Transmissions) for directing the 'Being Alive' music video for Frankie Cosmos in 2018. No additional verifiable biographical details…

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