pronoun - run

What this video is

Released August 2019 as part of pronoun's debut album cycle for 'i'll show you stronger' (Rhyme & Reason Records), the 'run' music video arrives at a pivotal moment in indie-pop's relationship with skateboarding culture — a convergence that had accelerated through the mid-2010s via artists like Tegan and Sara and the broader emo-revival scene. The Los Angeles setting is narratively significant: the artist has cited…

Why it matters

The video visually encodes the late-2010s moment when bedroom-pop and emo-revival artists began adopting skate-culture iconography as a signifier of authenticity and physical freedom. Pronoun's use of LA street skating directly mirrors the genre's lyrical themes of emotional escape and forward…

The director

Ryan Watanabe is a California-based director, editor, cinematographer, and colorist specializing in short-form music video and commercial content. He has directed multiple music videos for Chase Atlantic (2017–2019), and his work spans narrative,…