Frankie Cosmos - Vanity

What this video is

Released April 2025 as the lead single for Frankie Cosmos' sixth album Different Talking (Sub Pop, June 2025), 'Vanity' arrives during a broader indie rock moment defined by radical self-sufficiency. The album was self-tracked by the band with no external producers — a deliberate rejection of industry infrastructure. The music video extends this ethos: filmed on-site during recording sessions, it offers access over…

Why it matters

Frankie Cosmos occupies a central position in the 2010s–2020s American indie rock lineage that prizes economy of songwriting, confessional lyricism, and community-rooted aesthetics over polish. 'Vanity' and its video signal a maturation — the horn-accented arrangement and self-directed,…

The director

Greta Kline is the founder, primary songwriter, vocalist, and guitarist of Frankie Cosmos, an indie rock project she began performing under in 2011. Originally a solo Bandcamp artist, Frankie Cosmos expanded into a full band. Kline has led the project…