Alessia Cara - Shapeshifter Studios Presents： Get Them Back or Get Them Back (Episode 3)

What this video is

Released in the summer of 2021, this Episode 3 installment of the 'Get Them Back or Get Them Back' game show sits within Alessia Cara's broader 'Shapeshifter Studios' multimedia campaign — a fictional production company brand Cara constructed around her singles 'Sweet Dream' and 'Shapeshifter' from her album In The Meantime (Def Jam, 2021). The game show format, in which Cara hosts as persona 'Gianna Vitale,'…

Why it matters

Represents the convergence of pop music video production and serialized digital comedy content in the early streaming era. As a franchise episode rather than a standalone video, it documents the evolution of the music video format into long-form artist branding content, occupying a hybrid space…

The director

Tusk is the directing duo of Kerry Furrh and Olivia Mitchell, who met at USC. Their breakout short film Girl Band premiered at Tribeca Film Festival and was subsequently acquired by Freeform. They have directed music videos and branded content for artists…