Alessia Cara - Shapeshifter Studios Presents： Get Them Back or Get Them Back (Episode 4)

What this video is

Released in the summer–fall of 2021 as part of Alessia Cara's 'In the Meantime' album campaign, the Shapeshifter Studios 'Get Them Back or Get Them Back' episodic series extended the theatrical world of the 'Shapeshifter' single into a serialized parody game show format. The concept leveraged pandemic-era appetite for artist-created episodic digital content, with Cara portraying a new character (Gianna Vitale /…

Why it matters

Represents a significant formal evolution in the music video format: rather than a single promotional clip, the Shapeshifter Studios universe deploys episodic, character-driven video content as an album marketing ecosystem. Episode 4 of 'Get Them Back or Get Them Back' documents the early-2020s…

The director

Tusk is the directing duo of Kerry Furrh and Olivia Mitchell, who met at USC. Their breakout short 'Girl Band' premiered at Tribeca Film Festival. They have directed music videos for artists including Alessia Cara, Tate McRae, Camila Cabello, and Brandy, as…