Alessia Cara - Jingle Bell Rock

What this video is

Released December 1, 2022, this video represents the maturation of the streaming-era holiday content cycle, where major label artists (Def Jam/Universal) release seasonal covers as standalone Amazon Originals before commissioning official videos for broadcast rollout more than a year later. Alessia Cara's cover of the Bobby Helms 1957 classic participates in a long tradition of Canadian pop artists reinterpreting…

Why it matters

Documents the 2020s mainstream pop holiday revival format — streaming platform exclusive single → delayed official music video → legacy broadcast premiere — as pioneered by major label artists post-pandemic. Alessia Cara's Grammy-winning profile and Def Jam backing gave this holiday cover elevated…

The director

Sise Drummond is a Canadian photographer, film director, and producer. Known directing credits include Scott Helman: Old Friends (2021), Becca TG – Kiss Me (2021), and Alessia Cara: Jingle Bell Rock (2022). Active in the Canadian independent music video…