MAGIC! - #SundayFunday

What this video is

Released July 17, 2015 as a standalone non-album single, '#SundayFunday' occupies the transitional gap between MAGIC!'s debut LP Don't Kill the Magic (2014) and their second album Primary Colours (2016). The track and video lean into the 2015 social-media hashtag branding phenomenon — embedding a Twitter/Instagram hashtag directly in the song title — reflecting a period when pop acts actively engineered online…

Why it matters

Represents the commercial peak of reggae-fusion's mainstream pop crossover moment in North American music (2013–2016), a cycle largely ignited by MAGIC!'s own 'Rude.' The video's hashtag-title format is a documented artifact of 2015-era social media marketing integration into music video…

The director

Miami-based director born in Venezuela to Cuban parents, raised in Little Havana. Founded production company CREATIVESEEN. Known for music videos accumulating over five billion combined YouTube views. Five-time MTV Video Music Award nominee. Inducted into…