Daughn Gibson - Daddy I Cut My Hair

What this video is

Released June 2, 2015 as the lead single from Daughn Gibson's third album Carnation (Sub Pop), this video arrives at the height of a cinematic turn in indie music video production — a moment when artists on prestige indie labels were commissioning short-film-quality narrative clips free of performance footage. The choice of Pennsylvania's post-industrial coal region — including the ghost town of Centralia — as the…

Why it matters

Represents the mature phase of Sub Pop's 2010s cinematic indie aesthetic, in which music video directors were granted near-total narrative autonomy to create locationally specific short films. The video's refusal of performance conventions, combined with its rust-belt setting and child-protagonist…

The director

Matt Amato is a Los Angeles-based director and co-founder of visual arts collective The Masses, which he established in partnership with Heath Ledger in 2006. He began his career in the mid-1990s in San Francisco shooting on 16mm for American Music Club and…