Daughn Gibson - Phantom Rider

What this video is

Released November 2013 as a promotional video for 'Phantom Rider,' the second track on Daughn Gibson's Sub Pop debut Me Moan (July 2013). The video operates within a mid-2010s micro-movement of artists on indie imprints who were fusing Americana sonic vocabulary — country baritone, steel guitar, gospel samples — with European electronic production aesthetics drawn from artists like Burial and Demdike Stare. Gouw's…

Why it matters

A landmark artifact of the post-2012 avant-country / gothic Americana video canon. Demonstrates how Sub Pop's mid-2010s roster pushed music video aesthetics toward high-concept minimalism: zero narrative, zero set dressing, maximum symbolic density. The skull-face projection technique anticipates…

The director

London-based Indonesian-born illustrator, graphic designer, and video director. Moved from Jakarta to London at age 15. Studied Art and Design at Central Saint Martins, then completed an MA in Filmmaking at the London Film School. Known for directing and…