THUMPERS - Unkinder (A Tougher Love)

What this video is

Released in early 2014, 'Unkinder (A Tougher Love)' appeared at the apex of a renewed international appetite for British indie pop. THUMPERS—a London duo signed to Sub Pop in North America and Transgressive in the UK—exemplified a generation of art-school-adjacent acts whose sound fused muscular percussion, androgynous layered vocals, and astral synthesisers. The video's kaleidoscopic, collage-driven visual…

Why it matters

Represents the 2013–2015 UK art-pop moment in which indie duos leveraged Sub Pop's international platform and Transgressive's curatorial credibility simultaneously. The video's graphic-collage form situates it within a lineage of design-led British music videos (Pet Shop Boys, Blur, Early Foals)…

The director

Ferry Gouw is a London-based illustrator, graphic designer, and video director born in Jakarta, Indonesia, who moved to London at age 15. He studied Art and Design at Central Saint Martins and completed a Master's degree in Filmmaking at the London Film…