Connie Diiamond - Started

What this video is

Released in October 2022 as Connie Diiamond's Def Jam major-label debut, 'Started' arrived at a pivotal inflection point for Bronx female rap. The artist had spent years building an underground following through viral freestyles — beginning with a Drake 'Summer Sixteen' cover in 2016 — before her 'Ball If I Want To' freestyle organically attracted the attention of Def Jam CEO Tunji Balogun and earned her a direct…

Why it matters

As Connie Diiamond's first major-label visual, 'Started' documents the transition of a Bronx underground rapper into the Def Jam ecosystem while maintaining the raw, location-grounded aesthetic grammar of NYC drill. The video functions as an artistic thesis statement — asserting lyrical dominance…