Laura Pausini - En Cambio No

What this video is

Released in October–November 2008, 'En cambio no' is the Spanish-language version of 'Invece no,' the lead single from Laura Pausini's tenth studio album Primavera in anticipo / Primavera anticipada, released on Warner Music Italy. The track was nominated for the 2009 Latin Grammy Award for Record of the Year and was featured in the Mexican telenovela En Nombre del Amor (2008), demonstrating the deep integration of…

Why it matters

Exemplar of the Italian crossover Latin pop model: a European artist recording parallel Italian/Spanish albums to simultaneously serve domestic and pan-Latin markets. The track's Latin Grammy nomination for Record of the Year reflects Pausini's unique position as a non-Hispanic artist competing at…

The director

Italian film director, screenwriter, and former actor (Rome, 24 Feb 1955 – 3 May 2023). As a teenager worked with Visconti, Strehler, and De Sica. Transitioned to directing commercials in the 1970s–80s, winning best AD director at the 1987 Cannes Lions.…