Chayanne - Atado A Tu Amor

What this video is

Released during the height of the late-1990s Latin pop explosion, 'Atado a Tu Amor' was the title-track single from Chayanne's ninth studio album, released September 29, 1998 on Sony Discos. The album earned a Grammy nomination for Best Latin Pop Album and was certified gold and platinum across multiple countries. The single reached #8 on the Billboard Hot Latin Tracks, positioning this video within a peak…

Why it matters

Represents a landmark entry in the late-1990s Latin pop romantic ballad video canon. The production — high-budget ($125K), California-shot, helmed by an auteur director from the Anglo rock/alternative world — exemplifies Sony Discos' strategy of applying mainstream US production infrastructure to…

The director

Rocky Schenck (born April 18, 1955, Austin, Texas) is an American photographer and music video director raised on a ranch near Dripping Springs, TX. Self-taught filmmaker and painter from his early teens, he relocated to Los Angeles and built a decades-long…