Imperial Teen Yoo hoo - Imperial Teen Yoo hoo

What this video is

Released in 1999 as a tie-in to the dark teen comedy film Jawbreaker, 'Yoo Hoo' by Imperial Teen represents the intersection of 90s indie pop, queer cultural visibility, and major-label soundtrack marketing. Imperial Teen — a San Francisco band founded in 1995 by Roddy Bottum of Faith No More — embodied a distinctly queer alt-rock sensibility within the late-90s mainstream. The song's placement on the Jawbreaker…

Why it matters

A crystalline artifact of late-90s indie pop at its most commercially accessible. 'Yoo Hoo' exemplifies the boy-girl harmony power-pop template that made Imperial Teen a critical darling, while the Jawbreaker film tie-in and Rose McGowan's video appearance mark it as a document of Hollywood–indie…

The director

Rocky Schenck (born April 18, 1955) is an American photographer, filmmaker, and music video director raised on a ranch near Dripping Springs, Texas. He studied art at North Texas State University before relocating to Los Angeles. He has written and directed…