Bedouin Soundclash - Until We Burn in the Sun

What this video is

Released during the commercial peak of the Canadian indie-reggae movement, 'Until We Burn in the Sun' arrived as a single from Street Gospels (Dine Alone Records, 2007), Bedouin Soundclash's third album. The band had already established themselves as JUNO Award winners (Best New Group, 2006) and were riding significant momentum in both the Canadian and UK markets. The desert performance concept visually literalizes…

Why it matters

The video is a key artifact of the mid-2000s Canadian reggae-rock crossover moment, a wave that saw bands fusing punk, reggae, and indie sensibilities gain mainstream chart traction in Canada and the UK. Bedouin Soundclash were among the most prominent acts of this niche, and this video's stark…

The director

Michael Maxxis is a Canadian film and music video director with over 28 directing credits. He is known for his work with Canadian rock and alternative artists including Billy Talent (Saint Veronika, 2010) and City and Colour (Fragile Bird, 2011). He is also…