The Cinematics - Keep Forgetting

What this video is

The Cinematics were a Scottish alternative rock band formed in Glasgow in 2003, signed to TVT Records in 2005 after an In the City showcase in Manchester. 'Keep Forgetting' was released as the band's third single in February 2007, one month before their debut album A Strange Education — produced by Simon Barnicott and Stephen Hague — arrived on March 6, 2007. The band formed in the slipstream of the post-punk…

Why it matters

Represents the mature phase of the mid-2000s British post-punk revival, occupying sonic territory between the gothic atmospheric rock of Editors/Interpol and the angular energy of Franz Ferdinand. The rapid-edit performance video format mirrors the era's dominant UK indie promotional aesthetic,…