Living Things - Bom Bom Bom

What this video is

Released October 2005, 'Bom Bom Bom' arrived at the apex of the post-punk revival's intersection with Bush-era political rock. Living Things — a St. Louis punk band signed to Jive Records after stints at DreamWorks and Geffen — embodied a fiercely politicized, DIY-rooted ethos at odds with their major-label platform. The single was notably used in a Cingular commercial promoting an iTunes-compatible phone and…

Why it matters

Represents the mid-2000s convergence of post-punk revival aesthetics, major-label political rock, and the emerging iTunes digital-single era. As a Floria Sigismondi-directed artifact, it also sits within her body of work as a bridge between her 1990s art-video experimentalism and her later…

The director

Italian-Canadian director, photographer, and artist (born 1965, Pescara, Italy; raised Hamilton, Ontario). Studied painting and photography at the Ontario College of Art and Design. Rose to prominence directing music videos for Marilyn Manson, David Bowie,…