Yves Tumor - Lifetime

What this video is

Released March 2019 as a visual companion to Yves Tumor's breakthrough Warp Records album Safe in the Hands of Love (2018), 'Lifetime' arrives at a critical inflection point in experimental music's relationship with queer identity and visual art. Tumor's genre-defiant practice — merging industrial electronics, avant R&B, and noise — found a natural collaborator in Sigismondi, whose own career was built on…

Why it matters

Represents a landmark intersection of the experimental / art-pop music video tradition and queer visual culture circa 2018–2019. The pairing of Yves Tumor with Floria Sigismondi — a director whose aesthetic DNA runs from 1990s industrial rock through high fashion — legitimizes Tumor's visual…

The director

Italian-Canadian director, photographer, and screenwriter born 1965 in Pescara, Italy; raised in Hamilton, Ontario. Studied painting and illustration then photography at Ontario College of Art & Design. Began as fashion photographer before transitioning to…