Yves Tumor - Jackie

What this video is

Released June 15, 2021 — a period of post-pandemic cultural re-emergence — 'Jackie' arrived as Yves Tumor's first solo single following the critically acclaimed Heaven To A Tortured Mind (2020), which established Tumor as a glam-rock shapeshifter within experimental music. The video's deployment of GAN deepfake technology engaged directly with then-current public discourse around AI-generated identity manipulation,…

Why it matters

A landmark artifact in the glam-art rock revival of the early 2020s, 'Jackie' demonstrates how experimental artists can fuse stadium-scale rock production with avant-garde visual technology. The video is a rare example of GAN deepfake technology being used critically and aesthetically in a…

The director

Rick Farin is a multidisciplinary director and musician who co-founded Los Angeles creative studio Actual Objects alongside Claire Cochran (also known as Claire Farin) and producer Nick Vernet. Farin previously released acclaimed electronic music under the…