Yves Tumor - Applaud ft. Hirakish & Napolian

What this video is

Released September 13, 2019, 'Applaud' marks Yves Tumor's first official visual since the critically acclaimed 2018 Warp Records LP Safe In The Hands Of Love. The video arrives at a moment when Tumor was consolidating their identity as a post-genre shape-shifter, collapsing distinctions between experimental electronics, glam rock, industrial R&B, and lo-fi psychedelia. Director Gia Coppola — a filmmaker associated…

Why it matters

A landmark artifact of late-2010s post-genre experimental music, 'Applaud' documents the aesthetic convergence of trip-hop, industrial R&B, lo-fi psychedelia, and glam theatricality. Yves Tumor's Warp Records output during this period — culminating in Heaven to a Tortured Mind (2020) — is widely…

The director

Gian-Carla 'Gia' Coppola (born January 1, 1987, Los Angeles) is an American film director, screenwriter, photographer, and fifth-generation filmmaker. Granddaughter of Francis Ford Coppola. Studied photography at Bard College. Made her feature debut with…