Low - Fly

What this video is

Released June 12, 2018, 'Fly' arrives as the third track and third video chapter of Low's landmark album Double Negative (Sub Pop, September 14, 2018), the band's 12th studio record marking their 25th anniversary. Produced by B.J. Burton at Justin Vernon's April Base studio in Eau Claire, Wisconsin, the album represented a radical departure into noise-saturated, glitch-laden sound. The triptych video format — three…

Why it matters

Represents a high-water mark for slowcore's evolution into experimental noise-pop and glitch aesthetics. The Double Negative triptych and this video in particular document Low's decisive break from minimalist chamber folk into digital noise terrain, placing the band alongside acts like Grouper,…

The director

Mark Pellington (born March 17, 1962, Baltimore, MD) is an American director who began his career at MTV in the early 1980s, helping establish its hyperkinetic visual language. He directed landmark music videos for Pearl Jam ('Jeremy,' 1992 — winning MTV…