Low - Into You

What this video is

Released in early 2016 to support Low's eleventh studio album Ones and Sixes (Sub Pop, September 2015), this video arrives at a moment when slowcore — a genre Low had helped define from Duluth, Minnesota since 1993 — was receiving renewed critical appreciation. Produced by BJ Burton at Justin Vernon's April Base Studios in Wisconsin, the album blended Low's signature minimalism with subtle glitch-pop textures. The…

Why it matters

Low are widely regarded as foundational figures of slowcore and sadcore, genres defined by extreme tempo reduction, hushed dynamics, and emotionally austere songwriting. This video is a canonical example of slowcore visual aesthetics: it refuses montage, resists spectacle, and privileges…

The director

Jim Burns and Beth Chalmers are Scotland-based filmmakers and visual artists. Beth Chalmers operates as an Oban-based lifestyle, adventure, and performance photographer and filmmaker. The duo collaborated on this music video, drawing on the visual landscape…