Low - Try to Sleep

What this video is

Released April 12, 2011 as the lead single and album opener of C'mon, Low's ninth studio album and third for Sub Pop Records, 'Try to Sleep' arrived during a period of renewed mainstream attention for the Duluth, Minnesota slowcore duo. The video's casting of television actor John Stamos — a fan of the band and friend of co-producer Matt Beckley — created an unusual cultural convergence between indie rock…

Why it matters

A definitive document of slowcore's early-2010s maturation, 'Try to Sleep' demonstrates the genre's capacity for cinematic visual storytelling. The video's rear-projection conceit aligns the band's minimalist aesthetic with classic Hollywood artifice, elevating the track's meditation on mortality…

The director

Travis Schneider is a Los Angeles-based director, photographer, and creative director born in Los Angeles and raised in Idaho. His music video credits include Low's 'Try to Sleep' (2011), Sara Bareilles' 'Uncharted' (2011), The Hives' 'Wait a minute' (2012),…