Low - Just Make It Stop

What this video is

Released in April 2013 as the debut video from Low's tenth studio album The Invisible Way (Sub Pop), this video arrives during Low's 20th anniversary as a band. The album was produced by Wilco's Jeff Tweedy, a pairing that signaled renewed mainstream indie attention to the Duluth, Minnesota slowcore trio. The video's ecological surrealism — nature literally consuming a performance space — resonates with early-2010s…

Why it matters

Low are among the defining architects of slowcore, a subgenre that strips rock to its most elemental emotional core. This video's use of rapid macro-fragmentation editing against sparse, minimal instrumentation represents a formal tension central to the genre's visual language in the 2010s, and…

The director

Philip Harder (born 1965) is a Minneapolis-based American music video, commercial, and feature film director. He began in the 1980s Minneapolis punk scene, touring with the band Breaking Circus before pivoting to filmmaking. His music video clients include…