Low - Plastic Cup

What this video is

Released in June 2013 to accompany Low's tenth studio album The Invisible Way, 'Plastic Cup' emerges from the band's two-decade tenure as architects of slowcore and minimalist indie rock. The album was produced by Wilco's Jeff Tweedy at his Chicago studio, The Loft, situating it within a broader early-2010s indie rock conversation about restraint, intimacy, and analog warmth. The video's thematic preoccupation with…

Why it matters

Low are foundational figures in the slowcore subgenre, and 'Plastic Cup' represents a mature expression of that tradition: unhurried tempo, interlocking spousal harmonies, and lyrical understatement producing maximum emotional weight. The video's black-and-white surrealism situates it within a…

The director

Ryley Fogg is a Los Angeles-based filmmaker and cinematographer. His IMDB credits include camera and editorial work on feature productions including The Hangover Part III (2013) and The Boy Next Door (2015). In 2019, he co-founded Wide+Close, a concert…