Low - Hey

What this video is

Released in December 2021 concurrent with Low's first-ever Grammy nomination (Best Engineered Album, Non-Classical, 64th Annual Grammy Awards), the 'Hey' video arrives near the end of a landmark year for the Duluth, Minnesota duo of Alan Sparhawk and Mimi Parker. The parent album Hey What — their thirteenth and, as it would prove, final studio record — was acclaimed across year-end lists including Pitchfork (#5),…

Why it matters

Low are foundational figures of slowcore, a subgenre defined by deliberate minimalism and emotional restraint. By 2021, their late-career pivot into noise-ambient maximalism — while retaining glacial harmonic sensibility — represented a significant evolution documented across Hey What. The…

The director

illy killy is a producer, videographer, and photographer whose personal website (illykilly.com) prominently features the Low 'Hey' video (YouTube ID: uLYmrHBzMqI). Co-directed with Caelan Mars. Works across still photography and moving image with a…