Loma - Half Silences

What this video is

Released in August 2020 during the COVID-19 pandemic, 'Half Silences' and its accompanying video emerged from a period of enforced domestic and geographic restriction. The DIY, nature-set production—filmed in rural Texas by the band themselves—reflects both practical constraints and an ideological alignment with anti-spectacle aesthetics common to Sub Pop's indie-folk roster at the time. The song is the second…

Why it matters

Loma's 'Half Silences' is a landmark artifact of 2020s art-folk/slowcore, demonstrating how Sub Pop's legacy of championing formally unconventional artists extended into the streaming era. The single-take, near-black visual grammar constitutes a counter-programming statement against…

The director

Loma is the trio of Emily Cross and Dan Duszynski (of Cross Record) and Jonathan Meiburg (of Shearwater), based in Dripping Springs, Texas. They released their self-titled Sub Pop debut in 2018 to critical acclaim, followed by Don't Shy Away (2020), produced…