Loma - Black Willow

What this video is

Released November 15, 2017, 'Black Willow' served as the debut single for Loma, a collaborative project formed between Shearwater's Jonathan Meiburg and Cross Record duo Emily Cross and Dan Duszynski, released via Sub Pop. The album was recorded in an isolated rural Texas house, during which the personal and romantic partnership between two of the trio's members dissolved, lending the record a charged atmosphere of…

Why it matters

Represents the 2010s Sub Pop chamber-folk and experimental indie tradition: slow-build song structures, literary lyricism, and arthouse visuals that reject mainstream MTV-era spectacle in favor of naturalistic, mood-driven storytelling. The video is a key artifact of the DIY auteur music video…

The director

Andrew McGlennon is a freelance filmmaker and music video director. His confirmed credits include 'Black Willow' by Loma (2017), 'Basket' and 'Lemon' by Cross Record (2016), and multiple videos for JPEGMAFIA including 'Man Purse' (2017), 'Free the Frail'…