Loma - I Fix My Gaze

What this video is

Released September 23, 2020 during the height of the COVID-19 pandemic, this video exemplifies the era's turn toward intimate, self-produced visual work made under lockdown constraints. It accompanies 'I Fix My Gaze,' the opening track of Loma's second album Don't Shy Away (Sub Pop, October 2020). The band — formed from the collision of Cross Record (Emily Cross and Dan Duszynski) and Shearwater (Jonathan Meiburg)…

Why it matters

A landmark example of the band-as-auteur video tradition within indie folk/ambient post-rock: entirely self-directed by vocalist Emily Cross, the video demonstrates how visual art training within a musical act can produce work that transcends promotional convention. Its extreme slow-edit pace…

The director

Emily Cross is a musician and visual artist, one-third of the indie trio Loma alongside Dan Duszynski (together comprising Cross Record) and Jonathan Meiburg of Shearwater. A visual artist before becoming a musician, Cross self-directed, filmed, and edited…