Loma - Dark Oscillations

What this video is

Released March 29, 2018, as a promotional video for Loma's self-titled Sub Pop debut, 'Dark Oscillations' exemplifies a strain of late-2010s indie auteurism in which artists retain full creative control over visual media on minimal budgets. By self-directing, Emily Cross bypasses traditional music video production infrastructure entirely, aligning the clip philosophically with the album's home-recorded, isolated…

Why it matters

Represents a landmark artifact of Sub Pop's 2010s experimental folk expansion beyond its grunge origins. Loma's debut, and this video in particular, demonstrate how post-rock spatial production values and art-song compositional instincts were synthesized into a viable, critically recognized indie…

The director

Emily Cross is a singer, songwriter, and producer based in Austin, Texas, operating under the Cross Record project alongside Dan Duszynski. She is a co-founding member of the indie trio Loma, formed with Duszynski and Shearwater's Jonathan Meiburg and signed…