The Afghan Whigs - Lost in the Woods

What this video is

Released October 29, 2014, 'Lost in the Woods' arrived as the third single video from Do to the Beast, the Afghan Whigs' first studio album in 16 years and a landmark reunion for the Cincinnati alt-rock band on Sub Pop Records. The video's Halloween premiere date was intentional — it was designed to be projected at Halloween parties — and its folk-horror, pagan-ritual visual language tapped into a broader mid-2010s…

Why it matters

The video is a key artifact of the Afghan Whigs' artistic identity: dark, cinematic, Southern Gothic-inflected alternative rock rendered in a visual language that bridges 1990s MTV-era art-rock and 2010s arthouse music video production. Its extreme slow-edit pace (73s avg shot length) and full…

The director

Philip Harder (born 1965) is an American music video and commercial director represented by Bob Industries, Santa Monica. He ran Harder/Fuller Films (1985–2005), directed at Quentin Tarantino's A Band Apart, and has directed videos for Prince, Foo Fighters,…