The Afghan Whigs - Demon In Profile

What this video is

Released March 8, 2017, 'Demon In Profile' arrived as the lead single for In Spades, The Afghan Whigs' eighth album and second since their 2011 reunion, following a decade-long hiatus beginning in 2001. The video entered a cultural moment defined by legacy indie acts navigating relevance on independent labels — here, Sub Pop — while the band itself was recording under the shadow of guitarist Dave Rosser's cancer…

Why it matters

Represents a mature phase of 1990s Cincinnati alt-rock, fusing blue-eyed soul, dark R&B, and indie rock within a theatrical music video tradition. The fast-cut surrealist video format echoes early-MTV conceptual clip-making updated for HD streaming distribution, demonstrating how legacy alt-rock…

The director

Philip Harder (born 1965) is an American music video director and commercial director represented by Bob Industries in Santa Monica, CA. He directed at Quentin Tarantino's A Band Apart Commercials and Music Videos, and co-ran Harder/Fuller Films (1985–2005).…