The Afghan Whigs - Conjure Me

What this video is

Released in May 1992 as the second single from The Afghan Whigs' third album Congregation on Sub Pop Records, 'Conjure Me' arrived at a pivotal cultural moment when the Seattle label was at the epicenter of mainstream alternative rock's commercial breakthrough. Unlike their Sub Pop labelmates, the Afghan Whigs—formed in Cincinnati, Ohio—were consciously pursuing a soul and R&B-inflected sound that sat uneasily…

Why it matters

The video documents the Afghan Whigs at the precise inflection point between their Sub Pop indie identity and the more ambitious, major-label soul-rock vision they would fully realize on Gentlemen (1993). 'Conjure Me' is a key artifact of the early-90s alternative underground's flirtation with…

The director

Philip Harder (born 1965) is an American music video and commercial director based in Minneapolis. He ran Harder/Fuller Films from 1985 to 2005, and served as a director at Quentin Tarantino's A Band Apart Commercials and Music Videos. His music video roster…