The Afghan Whigs - You My Flower

What this video is

Released in 1990 alongside the album 'Up in It' on Sub Pop Records, this video documents The Afghan Whigs at a pivotal moment: they were the first band from outside the Pacific Northwest to release a full album on Sub Pop, marking the label's geographic and cultural expansion beyond its Seattle origins. The album was produced by Jack Endino, who was also producing Nirvana at this time, and garnered strong college…

Why it matters

A rare early visual document of the Afghan Whigs in their raw Sub Pop-era incarnation, before the band developed the R&B/soul fusion sound of Congregation (1992) and Gentlemen (1993). The video is significant as an artifact of the pre-mainstream grunge moment, capturing a Midwest band filtered…

The director

Philip Harder (also credited as Phil Harder) is a music video director with a long-running collaborative relationship with The Afghan Whigs. He is confirmed as director of multiple Afghan Whigs videos across their Sub Pop era and reunion periods, including…