La Luz - Always in Love

What this video is

Released May 24, 2024, as the fourth and centerpiece single from La Luz's Sub Pop debut album News of the Universe, 'Always in Love' arrives as a landmark moment for the band's artistic trajectory. The video and album together represent a reckoning with mortality and unconditional love, shaped by frontwoman Shana Cleveland's breast cancer diagnosis. Operating at the intersection of psychedelic indie rock, feminist…

Why it matters

La Luz occupy a singular position in 2020s indie rock: women of color on Sub Pop advancing a surf-psych-garage hybrid with deep roots in doo-wop and folk vocal tradition. News of the Universe marks their most cosmically ambitious work, and 'Always in Love' is its emotional apex. The video…