La Luz - I'll Go With You

What this video is

Released May 2024 as a single from La Luz's Sub Pop album News of the Universe, this video arrives at a moment of sustained indie-rock interest in analog aesthetics and 1960s pop revivalism. Frontperson Shana Cleveland cited Indonesian sister group Yanti Bersaudara (mid-60s to early 70s) as a primary influence, positioning the song within a global retro-pop lineage that transcends American surf rock. The album…

Why it matters

Represents the 2020s maturation of La Luz's 'surf noir' identity into a broader psych-pop and global retro-pop vocabulary. The video's analog film aesthetic and fast-cut playfulness visually codify a strand of contemporary indie that self-consciously references pre-MTV visual culture, making it a…

The director

Rocío Mesa is a Spanish filmmaker, programmer, and producer based in California. She earned a BA in Communication from the University of Seville (2005) and trained at the New York Film Academy. Her debut feature documentary Orensanz (2013) premiered at…