Low - Especially Me

What this video is

Released August 12, 2011 as a promotional video for 'Especially Me,' the lead single from Low's ninth studio album C'mon (Sub Pop, April 12, 2011). The album was recorded at Sacred Heart Studio, a former Catholic church in Duluth, Minnesota, lending it an acoustically vast, reverb-rich character that critics noted as quasi-religious in texture. 'Especially Me' was premiered by Pitchfork on March 25, 2011, and named…

Why it matters

The video is a key artifact of 2010s American slowcore and indie folk's visual vocabulary — using fast-cut urban documentary imagery as ironic counterpoint to the song's deliberate, meditative pacing. It exemplifies Phil Harder's signature technique of temporal contrast and represents the…

The director

Philip Harder (born 1965) is a Minneapolis-based American music video, commercial, and feature film director. Beginning in the mid-1980s shooting Super 8 punk videos in the Twin Cities, he built a career directing videos for Prince, Foo Fighters, Incubus,…