Loma - Going Out

What this video is

Released in July 2021, 'Going Out' arrived during a globally resonant moment of cautious post-lockdown re-emergence. The video's setting in the meadows and coastline of southern coastal England — and the explicit framing of 'going out' as a 'slightly nervous prospect' — directly indexes the psychological terrain of pandemic recovery. As a cover of Danish artist Dinner's 2014 single, the video also represents an act…

Why it matters

The video is a representative artifact of early-2020s indie folk's naturalistic, low-intervention visual language — a response to both the austerity of pandemic production constraints and a broader cultural turn toward slow, contemplative media. It exemplifies the Sub Pop underground's consistent…

The director

Emily Cross is a singer, musician, and visual artist based between Texas, UK, and Germany. She is a founding member of Loma (alongside Dan Duszynski and Jonathan Meiburg of Shearwater) and also records as Cross Record. Cross has directed and edited multiple…