Loma - Elliptical Days

What this video is

Released on October 6, 2020, during the height of COVID-19 lockdowns, 'Elliptical Days' emerged as a singles campaign for Loma's second album Don't Shy Away (Sub Pop). The video exemplifies a wave of pandemic-era DIY music videos made without crew or external production infrastructure — shot in rural Dripping Springs, Texas, by band members who also produced, recorded, and mixed the album at their own studio,…

Why it matters

Loma's 'Elliptical Days' occupies a rare intersection of indie folk, art-pop, and drone ambient traditions. Released on Sub Pop — historically a grunge and lo-fi label — it signals the label's 2010s–2020s pivot toward atmospheric, chamber-inflected songwriting. The self-directed video aligns with…

The director

Emily Cross is a musician and visual artist known as Cross Record, and a founding member of Loma alongside Dan Duszynski and Jonathan Meiburg. Duszynski is a musician, producer, and audio engineer who co-founded Loma and operates Dandysounds studio in…